methods of persuasion Essay -- essays research papers

Methods of Persuasion When one thinks of government controversy, you cannot help but think of the United States. This issue is usually about how the government deals with one’s rights. Throughout history there have been many that have struggled for freedom against our so-called controversial government. Three writers each had their own specific experience with this government. Although each of these arguments relies on different methods of persuasion, Henry Thoreau, Virginia Wolf, and Fredrick Douglas all suggested that there is definitely something wrong with the United States’ system of government. The following essay will address these author’s arguments and discuss how the role of each writers’ methods of persuasion played an important role in convincing the readers as well as getting their attention. After spending a night in jail Henry Thoreau talked about the problem with the government and how they dealt with rights. The reason he was put in jail was because he refused to pay taxes that he believed was being spent on the Mexican War. Throughout the text he shows how much he disliked the way government was going. Thoreau had a strong belief that the system was going the wrong way and the only way to put it back on track was to rebel against the rules, just as he had. He wrote that in order to make the changes we must take chances and make sacrifices even if it landed us in jail. Thoreau uses a monologue as his method to persuade the readers. The main goal in his writi...

Impressions †art Essay

The ballet paintings of Degas featured women in a variety of intimate moments, so to speak. It is at this point that after trying out a variety of techniques, mediums and themes that his work takes on a completely Impressionist image. Paintings done during his early years turn out to have little resemblance in terms of style and composition to the artwork he did later on. Nevertheless, certain features of Degas’ painting methods remained the same regardless of the many modifications and adaptations to this styles and mediums. For one, he always painted indoors. This remains in effect a testament to his derision at the en plein air technique of the Impressionists; he would always prefer to work in his studio instead, relying on memory or live models for his paintings. This was what he did during some of his paintings on dancers, where he would get a female ballet dancer to act as a live model in his studio. His subject too, remained the primary focus, and the landscapes and background were simply reproduced from memory or created from his imagination. In general, one can say that aspects of Degas’ work carry an element of sensuality, perhaps even hyper-sensuality, in them especially during the paintings of the nudes. It is crucial to know that understanding this is important to be able to successfully analyze, comprehend and appreciate his other works. A blatant example of one of Degas’ works that has clear elements of sensuality is Four Dancers. In this painting, Degas arouses a variety of sensual responses based on the primary visual image, to the eroticism exhibited by the female models. Degas did not only reveal his artistic and personal introversion through linear revelation but also through the use of color and light. The dancers stand in muted quite with earth tones while their outfits have small hints of brilliant color with blue or pink sashes. The stiff form of the skirt while a dancer is standing still and straight as can be witnessed in Four Dancers in the forefront dancer’s position is easily transformed into a fluid myriad of colors whenever a dancer takes movement and Degas reveals an asymmetry with color, line, and the imbalance of the two. Theatre Peter Shaffer’s play Amadeus is in summary about the ‘feckless’ artistic genius of Mozart pitted against the mediocrity of Antonio Salieri whose jealousy over Mozart’s success in the play lends itself to murder. The play was an in depth exploration of Mozart as a man and not just as a genius composer; the director Kent Thompson brought Mozart’s humanity to the stage as well as accurately portraying the script composed by Shaffer. The elements of fear in failure and ebullience in joy were the true rivals in the play, and the way in which the audience relates to these characters was extraordinary. The magic, as it were, of the play was the way in which both Shaffer’s ideas and Kent’s ideas bred a new life into the classical artist Mozart; he was not only a composer by the end of the play but the audience was so engrossed in his life that he became a person to them, relatable with his life, his marriage, his children and his music. The play by Shaffer introduced to audiences a psychological background that was highlighted in Kent’s portrayal by lighting and theme background. The stages were generally a dark atmosphere which juxtaposed Mozart’s own emotional allegiance to failure, but also the lights were introduced in brilliant colors when Mozart’s psyche was enjoying a brief happiness. Kent made the lighting a major part of Shaffer’s script. Kent did a lot of spotlighting, or mood lighting in which only a few characters on stage were illuminated to show their importance. The corners and niches of darkness were the psychological equivalent to the turmoil that Mozart was going through not only in his composition powers, but also in his relationship with his mother, his wife, his rival, himself. Therefore, it was not just the use of lighting but the introduction of shadow that enabled Kent to deftly portray Mozart’s emotional being. Also, Kent incorporated into the design of the show six luxury pendant lamps above the audience members. This allowed the action and the scenery of the stage to overlap the audience so that the actions on stage would be more realistic since the audience was almost part of the play with the same scenery above their head. When the pendant lamps turned on during a palace scene or a scene calling for luxury the audience members were being incorporated into the play by the extension of the stage design into the seats. This is not the only technique Kent used in allowing the audience to become part of the actions on the stage. The way that Shaffer wrote the script, in plot, Salieri is in a wheelchair, and the action is taking place 32 years after Mozart’s, ‘assassination’. Salieri lets out a very penitent dialogue in which he asks the audience to be his confessors. In this action, both Kent and Shaffer are introducing that the suspension of disbelief does not exist at the proscenium, but at the entrance to the audience since the audience itself is asked to become characters, or confessors in the play. The life of the play, the essence that Shaffer had imagined it to be, was aptly give in Kent’s direction. The actors, the plots, the dialogue all gave Amadeus the possession of a reality given in psychological torpor by Salieri and Mozart. Not only was the costume impeccable in portraying 1781, but the props themselves gave the play an extra touch of reality in their presence on stage. The sound in the background, the classical music notes, the rendition of specific Mozart pieces added to the ambiance of the play and the inclusion of the audience members into the action on stage. The lighting however was one element that was very unique in its rendition and aided in the audience’s understanding about characters, setting, and their own inclusion in the play. The lighting was a major part of the success of the play, not only its highlighting of certain characters but in the use of shadow as well; there was a very chiaroscuro effect that Kent employed, that worked for the extra drama of the Amadeus. Dance Gina Pane was able to transform performance art to be inclusive of pain as a gateway of understanding life, and for the audience to understanding of that pain was exhibited through art. Gina Pane would, during her performances, burn her limbs and slice herself with sharp razors. During multiple performances she would take her own blood and outline her physiognomy on the plane of a mirror, at which she was peering. She would take blood from her sliced open eyelids and trace her face in the glass. By performing in this fashion Gina Pane was able to visually and metaphorically re-engineer the product of artistry in her shedding of her own blood which in turn become a dichotomy of both process and product (Hewitt 1997; 103). Thus, not only was the performance geared toward the audience but the act of bloodshed was art, thereby attributing self-mutilation as a genre in performance art. Often times this sacrifice of the performer’s blood is equated with Christ’s sacrifice for redemption of humankind, thus, the performer is acting out self-mutilation thereby cleansing the audience of their sin (Hewitt 1997; 104). The artist is using this pain and sacrifice for the importance of self expression. Gina Pane utilized this masochism in order to save the audience from the din of inexcusable art and thus she saw herself as a scapegoat that eventually rescued the audience from the cultural retardation of art from the perspective of art being disembodied and mundane because of its equaliency of being inhuman or at least no longer defined through human qualities. Gina Pane’s onstage sacrifices were a tribute to her faith in that art was not only for expression but salvation. She believed in the body, and had faith in that art through masochism was a way in which she could associate herself as an artist through recognition of the human as blood and in this was found a truth she wanted to relay to the audience (Hewitt 1997; 104). Art should not be devoid of human life and experiences and thus Gina Pane placed much importance on her shedding of blood as performance. Pane perceived the body as a vehicle, a tool of expression through pathological masochism. Thus, when Pane includes these self-mutilation acts in her work she is making a succinct statement to the audience not only of sacrifice and redemption but also in an egotistical fashion she is stating that her arms are hers to do with what she pleases. If she wants her arms to be scarred then that is how they will be and this message is delivered to the audience as control. Gina Pane’s performances are about control of the body. Music. Gangsta rap originated from the blues as well as poetry since rap in essence is poetry put to a beat just as most African American music derives itself in some form from the Deep South’s work music, so does gangsta rap originate from the hardship of the rappers’ lives, and they lived, where they lived and how they survived which is all put into the lyrics of the gangsta rap song. In gangsta rap, it is with the Blues that it is attributed to adhering to, and it is with the Blues that the cadence and lyrics gangsta rap can be found with regard to the artist and how they wrote blues as a new age rhythm in rap. In the following essay, cultural, economic, and social factors will be explored as to their impact on gangsta rap and the artist. The lyrics and the artist will be compared and contrasted and the difference between the two, will be the focus of the following pages. Also, in the music production, business will be considered, and the aesthetic aspect of production will be examined, both monetarily, and otherwise. Gangsta rap takes its cue from the Blues. The gangsta rap artist illustrates life in the hood; thus they lyrics do not propagate the problem but merely report about the problem. In this fashion gangsta rap artists are more like journalists instead of musicians as most of their lyrics are fueled from poverty stricken lives, doing drugs or selling drugs just to make money or seeing their family and friends to the same thing. All of these issues are written into the gangsta rap lyrics. As mentioned prior, the Blues was a musical form founded in the Deep South, both rooted in spirituals, and labor (Gospel Music Association). The Blues became more sophisticated as the music, and musicians moved from rural landscape to cityscape. It was within the urban environment that the Blues found its voice (Dean, 1998), as it is true that gangsta rap found its voice in the over urbanization of a culture. One of the central figureheads of gangsta rap is Tupac. His blues mixed with voice, lyrics, and the slow acceptance of depression and love in his song are reminiscent of blues, but his strict adherence to the lyrics and the politics in the lyrics made him the transcendental leader of gangsta rap. Gangsta rap is a genre of hip hop which also is heavily influenced by politics. The focus of gangsta rap and the artist was one concerned with inner-city living or ‘da hood’. Thus, the attention to gangs and gang members as part of the lyrics of gangsta rap become synonymous with this type of policy; chaos. Crime and violence are a large part of the lyrical side of gangsta rap because of its origins in the city. The artist writes what they know and it is with lyricists such as Ice-T, and 2Pac that the illusion of the nuclear family was put to waste and the creation or rather recognition of America’s streets was brought to the forefront of society. Gangsta rap is known as a realistic sound, typically associated with the angst filled lyrics of the rising rock and roll sound emerging at the same time with hip hop. Due to the eclectic influence of gangsta rap, the sound was much misinterpreted, or hard to pinpoint as a genre, and thus the inclusion of the advocacy of drugs was initiated into this musical genre. This however is not the case. Gangsta rap is anything is a narrative, and as a narrative the lyrics reflect what the artist is living or already seeing. The artist then becomes a surrogate for the rest of society in understanding life on the street and the real America. Work Cited Hewitt, Kim. Mutilating the Body: Identity in Blood and Ink. Bowling Green State University Popular Press. 1997.

Home Treatment for Jellyfish and Man of War Stings

You can apply common household chemistry to treat jellyfish and Portuguese man-of-war stings. Heres a look at how to tell these marine animals apart and how the chemistry of treating the stings differs, depending on what stung you. Key Takeaways: Jellyfish and Portuguese Man-of-War Stings A jellyfish can sting you even if its dead.Vinegar, ammonia, meat tenderizer, or heat can inactivate the toxin in jellyfish venom. However, if there is a risk a sting is from a Portuguese man-of-war, using a chemical can cause all of the stinging cells to fire at once and worsen the injury.Another method of treating a sting is to lift off the tentacle (using a credit card or seashell) and rinse the area with water.An antihistamine can help reduce allergic responses. Hydrocortisone can relieve inflammation. An over-the-counter pain reliever can help reduce pain. Dont Make the Sting Worse Do you know what to do if you or someone youre with finds a jellyfish or is stung by one? You should know the answer to these questions before you go to the beach, since an encounter with a jellyfish can be a painful or possibly lethal experience. As a matter of practical chemistry, your biggest risk from a jellyfish or Portuguese man-of-war sting may come from improper first aid intended to deal with the venom. What Should You Do If You See a Jellyfish? Best Answer: Leave it alone. If its in the water, get away from it. If its on the beach and you need to walk around it, walk above it (on the dune side) rather than below it (surfside), since it may be trailing tentacles. Keep in mind a jellyfish does not need to be alive in order to sting you. Detached tentacles are capable of stinging and releasing venom for several weeks. Other Answer: It depends on what kind of jellyfish it is. We realize if it looks like floating jelly, its considered a jellyfish, but there are different types of jellyfish and animals that look like jellyfish but are something else entirely. Not all jellyfish can hurt you. Some jellyfish are either nonvenomous or else their stinging cells cant penetrate your skin. What do you do when you see one of these? If you are a kid, youll probably pick it up and throw it at another kid (unless its alive, then be kind and let it be). Most parts of the world have nonvenomous jellyfish. They tend to be easy to spot. The ones you dont see present the biggest threat. Many jellyfish are transparent (but glow under a black light). You probably wont see them in the water, so if you are stung, you wont know exactly what got you. If you see a jellyfish and dont know what type it is, treat it like a venomous species and get away from it. How Do I Treat a Jellyfish Sting? Answer: If you know the victim is allergic to insect stings, seek medical attention immediately. People who are allergic to bees and wasps may experience a dangerous allergic reaction to a jellyfish sting. Otherwise, act quickly and calmly to remove the tentacles, stop the stinging, and deactivate any toxin. Here is where people get confused because the best steps to take depend on what type of animal caused the sting. Use these good basic strategies, especially if you dont know what caused the sting: Get out of the water. Its easier to deal with the sting on land, and it also takes drowning out of the equation.Rinse the affected area with seawater. Do not use freshwater. Freshwater will cause any stinging cells that havent fired (called nematocysts) to do so and release their venom, possibly worsening the situation. Do not rub sand on the area for the same reason.If you see any tentacles, carefully lift them off the skin and remove them with a stick, shell, credit card, or towel (just not your bare hand). They will stick to swimwear, so use caution touching clothing.Keep an eye on the victim. If you see any signs of an allergic reaction, call 911 immediately. Symptoms could include difficulty breathing, nausea, or dizziness. Some redness and swelling is normal, but if it spreads outward from the sting or if you see hives on other parts of the body, that could indicate an allergic response. If you suspect a reaction, do not hesitate to seek medical attention.Now, if you are sure t he sting is from a jellyfish and not a Portuguese man-of-war (not a true jellyfish) or any other animal, you can use chemistry to your advantage to inactivate the toxin, which is a protein. (Technically, the venom tends to be a mixture of polypeptides and proteins including catecholamines, histamine, hyaluronidase, fibrinolysin, kinins, phospholipases, and assorted toxins). How do you inactivate proteins? You can change the temperature or acidity by applying heat or an acid or base, such as vinegar or baking soda or diluted ammonia, or even an enzyme, such as the papain found in papaya and meat tenderizer. However, chemicals may cause the stinging cells to fire, which is bad news for someone allergic to jellyfish toxin or anyone stung by a Portuguese man-of-war. If you do not know what caused the sting, or if you suspect it is from a Portuguese man-of-war, do not apply freshwater or any chemical. Your best course of action is to apply heat to the affected area since it penetrates th e skin and inactivates the toxin without causing more venom to be injected. Also, heat quickly helps alleviate the pain of the sting. Hot seawater is great, but if you dont have that handy, use any warmed object.Some people carry aloe vera gel, Benadryl (diphenhydramine) cream, or hydrocortisone cream. Were not sure how effective the aloe is, but Benadryl is an antihistamine, which may help limit an allergic response to the sting. Hydrocortisone can help reduce inflammation. If you seek medical attention and used Benadryl or hydrocortisone, be sure to alert the medical professionals. Acetaminophen, aspirin, or ibuprofen are commonly used to relieve pain.

Andrew Carnegie Ruthless Conqueror or Great Philanthropist

Andrew Carnegie can be looked at as a double edged sword. One edge of the blade would show Carnegie as an ideal example of a poor immigrant fighting his way up to become an incredibly successful business man who would one day give nearly all his fortune away to help society improve itself. The reverse edge of the blade would show Carnegie as a ruthless business man who would slash his workers pay, drive other businesses under and used corruption to become leader of the capitalist world. These viewpoints of Carnegie have changed as years pass. Early accounts of Carnegie depict him as the ruthless conqueror of the steel industry while other later works tend to show both sides of Carnegie with great emphasis on the fact that he was a great†¦show more content†¦Such thriftiness was the key to his future success. Carnegie didn’t let the Industrial Revolution that destroyed his father’s business destroy him. As a young boy in Pittsburgh, Pennsylvania Carnegie began working in a factory. He despised this position but it made him stronger and he pushed on in his hunt for his new future. In so doing, he was able to gain a fresh outlook with a position in a telegraph office. From here, he developed a skill that all successful business men need to master; Carnegie learned the artful skill of making business connections. This new talent is what led Carnegie to his relationship with Thomas Scott. Scott helped Carnegie by getting him a job with Pennsylvania Railroad. This position was a crucial turning point in Carnegie’s career. Perhaps the most controversial of Andrew Carnegie’s qualities is his belief in Social Darwinism. The English philosopher Herbert Spencer convinced Carnegie that it wasn’t bad to be successful. It was â€Å"survival of the fittest† in the business world and there was no reason for Andrew Carnegie to feel guilty for obtaining more wealth. Throughout Carnegie’s life, he displayed his firm belief in the certainty of competition. In fact, he was afraid of competition and did all he could to obstruct or completely remove it when it came to his

The Relationship Between Mental Disorders And How It Can...

This paper will discuss the relationship between mental disorders and how it can be conducive to criminal behavior. Throughout the years humans have been blighted with the inability to control their impulsive behavior. Therefore, creating violent episodes with the need to want to hurt others. There are several reasons why some individuals turn to crime, but the question is, how is it that the human mind works, and is it really that difficult to differ right from wrong? There are various reasons why so many seem to fall into the vicious cycle of psychosis. Some people may not have control over the â€Å"way of life† that they were born into, others simply don’t want to recover from their illness, and there are those which it is too late for because they’ve fallen into a deep depression that they just can’t escape. For many years genetics, inadequate parenting skills, and financial instability have all been a factor in the evolution of mental disorders. They have contributed to the lack of self-control that is required in order to fight off the urges to commit crimes. All around the world, millions of people suffer from mental disorders. â€Å"Mental illness impacts the lives of at least one in four adults and one in 10 children across the United States† Botzakis, S. (2014). Whether it be from antisocial personality, schizophrenia, or postpartum depression, they all seem to drive the individual to commit violent crimes. On the other hand, some acts of violence may very well beShow MoreRelatedSituational And Situational Crime Prevention Theory1454 Words   |  6 Pagescrimes. Broken windows theory’s central concept is, â€Å"unchecked social disorder or public incivility is the cause of serious crimes (Text, 463)†. Crime and disorder are generally inseparably connected in a developmental series, at the community level. The series contains three stages. First, the spiral of decline starts when disorderly individuals are permitted to take over public places. These disorderly people are not exactly criminals or violent individuals, they are disreputable, disorderly, impulsiveRead MoreA Study Of Crime Fell Into The Domain Of Metaphysicians, Penologists And Moralists1478 Words   |  6 Pagesbiological science (Rafter, 2006). Lombroso’s main focus for the biological school of thought was that criminals do have physical characteristics that are well defined and are distinct when compared to people who abide by the law. 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Homeless people were known as â€Å"the wondering poor†, â€Å"sturdy beggars†, and as â€Å"vagrants,† but it was not until the lateRead MoreHomelessness Thesis9057 Words   |  37 PagesHES Republic of the Philippines Pamantasan ng Lungsod ng Muntinlupa COLLEGE OF CRIMINAL JUSTICE NBP Reservation Poblacion, Muntinlupa City INTRODUCTION Homelessness is a critical issue that requires everyone’s attention. Hundreds of thousands of homeless people live on the streets as their shelter. Historically, homelessness has always been a problem in society. Homeless people were known as â€Å"the wondering poor†, â€Å"sturdy beggars†, and as â€Å"vagrants,† but it was not until theRead MoreContemporary Applications of Schools in Psychology8487 Words   |  34 Pagesï » ¿INTRODUCTION Psychology evolved out of both philosophy and biology. Throughout psychologys history, a number of different  schools of thought  have formed to explain human thought and behavior. These schools of thought often rise to dominance for a period of time. While these schools of thought are sometimes perceived as competing forces, each  perspective  has contributed to our understanding of psychology. Some of the major schools of thought in psychology are Structuralism, Functionalism, GestaltRead MoreAchieving Missions and Goals with Effective Supervision and Management3015 Words   |  12 Pagessupervisor fails to ensure the employees perform correctly, the unit will not be successful, causing difficulties for the manager the lieutenant or captain. A police department is really nothing more than the sum total of all the units, and one problem unit can adversely affect other units and detract from the department’s total effectiveness. The first-line supervisor and the middle manager as two of the most important and influential members of a police organization, whose primary function involved directing

Apples to Apples free essay sample

The task was simple; the motive—sincere. And yet all did not go as my mother envisioned. As a child of 5 years old, I tugged on the pant leg of my mother’s work scrubs. â€Å"Can I have an apple?† â€Å"Better grab one for your sister too, you know how she gets.† â€Å"Okay!† With mission in mind, I trotted off to find the produce. What my mother did not take into account was the stark contrast between my sister and me, among the most pertinent to the situation being that I adored Red Delicious while my sister would settle for nothing less than Granny Smith. I claimed the apples and put them in the cart before we proceeded to the checkout, manned by two young African-Americans, one at the cash register and one at the bagging station. The first saw the two apples bagged together, and asked if he could take them out and separate them, due to inconsistencies in pricing. We will write a custom essay sample on Apples to Apples or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My mother agreed before turning to me and taking it upon herself to explain for future reference that I was never to do likewise again, that apples of different varieties belonged in different bags for the convenience of the cashiers. This confused me, I was always told that there was no difference in color; my mother herself explained it to me at a young age. I argued with her, beginning first with a bold question which I asked very loudly, â€Å"Mommy, what’s the difference between a white woman and a black woman?† My mother, seeing immediately where I was going with this, tried to explain that things were different here, but I persisted with my question. She blushed. â€Å"Nothing but color, love, you know that.† I smiled, my point was proven. â€Å"Exactly! Then what’s the difference between a red apple and a green apple? Why can’t they be bagged together, why must they be separated?† My mother smiled with embarrassment and glanced a t the two men, laughing softly amongst themselves at the spectacle, explaining that they were used to the blank stares and politically incorrect comments of small white children, and that for once it was refreshing to have a child on their side. The metaphor, though I didn’t realize it at the time, was simple, yet flawed. It was true, it was so unmistakably true that even a woman as highly educated as my mother could not find an answer that a determined, yet small child could accept. They say â€Å"apples to apples†, to show equivalency, but they bag them separately in stores, do they not? I believe it’s the same in the world. We claim integration; we claim blindness to color, but maybe all we’ve been doing is turning a blind eye. Even as a small child I saw this fallacy. People care so much about being politically correct, yet still think in terms of color. Some of my peers think of all the opportunities they’d have getting into college if only they were a minority. Superficial judgments like these are common, as is blatantly portrayed in the ever-controversial movie Crash when a character played by Sandra Bullock determines a man to be dangerous based solely on the color of his skin. Perhaps apples are not equally priced, but we’re all supposed to be free, equally priced. It’s as Rousseau said, â€Å"Man is born free, and everywhere he is in chains.† How we solve this, I’m not sure. Most agree that something must be done, but no one has come forward with an answer. Perhaps the answer is more simple than it appears to us. Maybe all that’s needed is a fresh start, a generation that loves all apples.

Business Strategy of Tesco Plc. Click Now to Get Solution

Question: Scenario Planning is not just important for individuals but is also vital for the success of organisations. The strategic planning process (Johnson et al 2014) provides a guide to the complex series of actions which individuals and teams in organisations need to carry out over an extended period to achieve organisational goals. Planning makes it possible to evaluate the effectiveness of action against the business aims and objectives, and also helps to establish a sense of common purpose and corporate identity. Organisations need to continuously monitor and evaluate the factors affecting their products, services and their customers, both in terms of what is happening in the general business environment and their own internal capability to cope with these changing factors.Tesco PLC is the third largest retailer in the world by profit, and the fourth by sales revenue. Estimates vary, but it is claimed that for every 7 spent in UK retail outlets 1 is spent in Tesco. In terms of the groc ery market, Tesco has a market share of well over 30%. The company was founded by Jack Cohen, a Polish, Jewish immigrant, in 1919, as a group of market stalls in the East End of London (Well Street Market, Hackney). The name Tesco was adopted in 1924. By the outbreak of the Second World War (1939) the company had one hundred stores around the UK. The first Tesco supermarket opened in 1956. Since the 1990s the company has increasingly diversified into areas such as books, clothing, furniture, petrol, software, telecommunications, financial services, internet services and music downloads. As well as this organic growth Tesco has also acquired other business; buying competitive supermarket chains, such as Safeway, in order to increase their market coverage. Tesco were one of the first supermarkets to introduce a loyalty card. They have a presence in eleven countries around the world internationally including Thailand and Malaysia. They were pioneers of internet shopping.However, since 2012 the company has reported a dip in sales. New competitors, including Lidl, Netto and Aldi have entered the market, and their aggressive cut-price marketing efforts appear to be eroding Tescos market share. Recently Tesco appointed a new Chief Executive Officer, David Lewis (Drastic Dave) who used to work for Unilever, and put Matt Davies (ex Halfords) in charge of UK operations, in a bid to reverse the downward sales trend and breathe new life into the company.These are interesting times for Tesco. The new CEO and his directors face challenges from a variety of sources; from competitors, from changes in customer behaviour, and from pressures in the economic and technological environment. Your assignment will consider the strategic factors affecting the company, evaluate its current and future strategy and discuss the implementation of possible new strategic options.Task 1: Process of Strategic Planning AC1.1 Assess how the business mission, vision, objectives, goals and core com petencies might inform the strategic planning in Tesco plc. Your answer may consider the competitive pressures, ownership and management, and a general overview of organizational strengths and weaknesses. AC1.2 Analyse the factors (barriers or facilitators) that have to be considered by Tesco when formulating strategic plans for the organization. These could include issues from environmental scanning, challenges related, but not limited, to resources required, targets, stakeholders to be involved, management roles and culture, etc.AC1.3 Explain and evaluate the effectiveness of techniques used when developing strategic business plans for Tesco. Your answer may focus on strategic planning techniques such as BCG growth-share matrix, SPACE, PIMS, Scenario Planning.Task 2: Formulating a New StrategyAC2.1 Produce an organisational audit for Tesco. You should use techniques and academic frameworks such as Capability matrix (analysis of resources competences), Value Chain analysis, SWOT a nalysis (strengths and weaknesses) etc. AC2.2 Carry out an environmental audit for Tesco. You should use techniques or academic frameworks such as PESTEL analysis, Porters 5 forces, SWOT analysis (opportunities and threats) etc.AC2.3 Assess the significance of stakeholder analysis when formulating new strategy. Your answer should identify the key stakeholders of Tesco and explain the significance of their analysis in the formulation of a new strategy for the organisation. A stakeholder diagram (mapping) can be used to present the stakeholders and their analysis can be carried out using a power/interest matrix.AC2.4 Suggest and present a new possible strategy for AirbnbTask 3: Approaches to Strategy Evaluation and SelectionAC3.1 Analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment or turnaround for TescoYour answer should focus on examples of alternative strategies relating to market entry, substantive grow th strategies such as horizontal and vertical integration; related and unrelated diversification as well as limited growth strategies such as do nothing; market penetration; market development; product development; innovation, and disinvestment strategies (e.g retrenchment, divestment, liquidation, turnaround strategies)AC3.2 Justify the selection of a most appropriate strategy for Tesco using a criteria such as suitability, acceptability/desirability and feasibility.Task 4: Implementing a Chosen StrategyAC4.1 Assess the roles and responsibilities of personnel who should be involved in strategy implementation for TescoYour answer should consider examples such as top management, middle management, teams, individuals, owners, investors, strategic partners etc. AC4.2 Analyse the resources required for implementing a new strategy for TescoYour answer should consider examples such as finance, human resources, time, materials, technology etc.AC4.3 Discuss suitable targets and timescales t o be considered by Tesco in the implementation of the new strategy using techniques such the SMART method of analysis. Answers: Introduction Khojastehpour and Johns (2014) commented on the fact that marketing strategy can be referred to as the combination of marketing plans that are comprehensively created in order to fulfill the organizational goals. Marketing strategies are thereby flexible and are created for the long term basis that can only be changed if required with the changing competition. Moreover, Gamble (2010) strategically had an opinion that in order to increase the sales as well as to achieve a sustainable growth, strategies are formulated by the organization. For the successful accomplishment of the assignment, the researcher has chosen Tesco Plc. whose marketing strategies will be widely discussed. This assignment will be discussing about the procedure of strategic planning, formulation of innovative and new strategies and evaluation of these strategies followed by selection and implementation of the chosen strategy. Tesco Plc. is one of the leading multinational retailers in the world thereby occupying fourth position with respect to sales and revenue collection. Tesco has a diversified product range such as electronics, grocery, books, clothings, internet services, furniture, telecoms along with financial services. It has expanded its business from UK to many parts of Asia as well as Europe having its market share over 30% (Barnes, 2011). Discussion and Evaluation Task 1: Process of Strategic Planning AC 1.1 Assessing business mission, vision, goals, objectives and core competencies in Tesco Plc. According to Dong (2014) Tesco Plc. is currently occupying the fourth position in the world and is also facing a cut-throat competition from new competitors such as Aldi, Lidl, Netto etc. have entered the market with a low price strategy. The mission of Tesco is creating value for its customers for earning their loyalty on a lifetime basis. The vision of this company is to serve the customer, communities who in return will be giving value to the company. Moreover, from the opinion of Kotler and Armstrong (2012) the company also aims in operating ethically with the shareholders, employees, suppliers for a sustainable growth strategy by applying the skills and knowledge globally. In addition to this, the entry of new competitors having low price strategy is a competitive pressure on the organization. The management of Tesco has been operating successfully and ethically throughout the world thereby fulfilling the customer satisfaction as well as increasing the revenue of the company. Apart from this, Mattsson (2012) also commented that the strength of Tesco is its global prestigious position, maintenance of good quality products and servicing the customers as well as handling their grievances to the maximum. In addition to this, the ethical business, following the ETI rules and regulations, transparent business and good organizational culture are the strengths of Tesco. Along with this the introduction of innovative strategies such as loyalty cards and pioneers of e-commerce are the strengths of the company. Moreover, according to the opinion of Truong and Simmons (2010) Tesco cannot compete with the low price rates of the new competitors that turned to be its weakness. Moreover, Tesco has reached a market saturation that is affecting its sales and has turned to be its another major weakness. AC 1.2 Analyzing factors that consider both barriers and facilitators while formulating strategic plans for Tesco Plc. As commented by Piercy (2010) while operating globally, Tesco had to face several barriers as well as opportunities that need to be focused on while formulating strategic plans. Though Tesco is operating globally, it is still planning of expanding its business in other countries of the world by opening new offline stores. Moreover, according to the opinion of Temporal and Lee (2001) Tesco is also focused in creating new ecommerce strategies for reaching the potential customers all around the world. For that reason, Tesco needs to acknowledge the culture, customs and religious beliefs of the customers so that the sentiments of the customers are not hurt. The other factors that also need to focused on while trading globally is the low price strategy. Customers generally are inclined towards those companies that provide quality products at low prices. In addition to this, Noy (2010) also had an opinion that while operating globally, the company needs to hire employees from those areas and trainings also need to be given for making them expertise as per their requirement. Moreover, the rise of cost of raw materials, fluctuations of taxes and tough competitions from giant retailers also affect the strategic plans for Tesco. AC 1.3 Explaining and evaluating effectiveness of the techniques that are used while development of strategic business plans for Tesco Plc. Miles et al. (2014) commented on the essential fact that BCG growth matrix, PIMS, SPACE and Scenario Planning are used for evaluating the effectiveness of the business plans formulated for Tesco. Through BCG matrix, the company understands the Stars that which sectors Tesco have high market share and market growth. It also helps in understanding the Question Mark sectors of Tesco that have high growth and low market shares. Moreover, Bruhn and Georgi (2006) also had a view that Cash Cows sectors of Tesco have low growth but high prices of share. The Dog section of Tesco denotes the low market share and growth. These sectors need to be analyzed and then strategies need to be made for strengthening the strengths more and rectifying the weakness and turning the treats positively so that it becomes opportunities for the company. Moreover, PIMS which is also known as Profit Impact of Marketing Strategy helps Tesco in understanding the business environment, allocation of budget, competitive position of Tesco and the structure of the process of production. According to Eastham et al. (2001) this helps in understanding the total market scenario including the market growth, expansion and image for successfully evaluating the strategic planning techniques. Moreover, SPACE matrix also helps in analyzing the status and position of the company. In the verdict of Crick and Crick (2015) this helps in determination of the kind of strategy the company needs to undertake for a successful and sustainable business. The SPACE matrix also helps in analyzing the financial factors that includes liquidity, turnover, and cash flow along with the competitive advantages the company has over others. In addition to this, Leitner (2014) had an opinion that Scenario Planning also helps Tesco in making long term as well as flexible plan s. This takes into account the time as well as scope of the analysis including the identification of important stakeholders for which the strategies will be made. Task 2: Formulation of new strategy AC 2.1 Organizational audit for Tesco Value Chain Analysis- According to Mattsson (2010) Tesco has adopted value chain that includes the analysis of Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales and Sales. Review is essential for the cost of inventory, raw materials etc. that are essential for organizational audit for Tesco. The operations also need to be concerned as it takes into account the inputs and output process. Moreover, from the opinion of Patnaik (2014) the outbound logistics is the process that is related to the storage of final products that need to be moved from one place to another. The marketing and sales department also needs to analyze for seeing the market revenues and sales. SWOT Analysis- Lunt et al. (2014) commented that the strength of Tesco is its global position, innovation of ecommerce and introduction of loyalty cards. Moreover the quality and global customer loyalty are the strengths. In addition to this, the weakness of the organization is the saturated market and falling behind the low price strategy. AC 2.2 Environmental audit for Tesco PESTEL Analysis- Tollin et al. (2014) had a view that Political factors are important to consider since the organization is operating globally and different countries have different political issues. The Economic factor includes the inflation rates, FDI rates, economic growth and interest rates that need to be analyzed before making the strategies. In addition to this, Crick and Crick (2015) also commented that Social factor include the population, demographics and culture of the place where it is trading or is thinking of expanding. The Technological factors include the usage of modern technology in formulation of strategies and trading. Moreover, from the view point of Wright (2012) the Environmental factor also includes the global environment, climate and geographical areas based on which fair trading will be done by the company. The Legal factors also include the labor laws, consumer laws, and employment laws etc that need to be analyzed while formulating the strategies. Porters 5 Force Analysis- Mamula (2012) opined that the threat of new entrants affect largely the strategies of Tesco. The low price strategy of entrants is affecting the sales of Tesco to a considerable extent. Moreover, the threat of substitute products also needs to be analyzed as because, if the substitute products at low prices become available to the market, Tesco will be suffering loss. Moreover, Khojastehpour and Johns (2014) also had a view that the bargaining power of suppliers includes the presence of substitute inputs, strength of distribution channel and switching cost of the suppliers. Again, the bargaining power of buyers is also be concentrated due to presence of substitute products etc and low price products. Moreover, the intensity of competitive rivalry that depends on the transparency and expenses incurred due to advertisement. SWOT Analysis- Gamble (2010) commented that the opportunities of Tesco are its expanding global market as well as greater flexibility to the customers. The introduction of ecommerce sites has given more opportunity to the organization for reaching their potential customers to the great extent. According to Dawson et al. (2006) the threats of Tesco are the introduction of rivalries with low price strategy. Moreover, the presence of the competitors adaptation of low price strategy is also another threat. AC 2.3 Assess the importance of stakeholder analysis while formulating new strategy Kotler and Armstrong (2012) had an opinion that stakeholders are the important part of the organization and their interest levels also need to be concerned while making strategies. This is because; the customers who are the stakeholders of the organization, based on their interests and needs the strategies of Tesco are formulated. Barnes (2011) had a view that the employees being an integral part of Tesco and important stakeholders, their interest also need to be considered. Organizational cultures along with good salary package and compensation are also considered while making the strategies. The directors and higher managers who are the important stakeholders also formulate the strategies based on the interest of the company, increasing the sales and revenues of the organization. In addition to this, Noy (2010) also had a view that the organization can operate well and run successfully globally. This is done only if the new strategies that are formulated cover the interest of all t he stakeholders and are made concerning them. Figure 1: Stakeholder Mapping (Source: Mattsson, 2010, pp. 138) AC 2.4 Suggestion of new strategy for Tesco In order to compete with the changing and competitive environment, Tesco need to implement new strategies. The prices can be made low thereby keeping the profit margin low as much as possible. This will help the organization in giving a tough competition to new entries as well as old competitors. Moreover, Tollin et al. (2014) has also opined that with the improvement of technology and usage of Smartphone, Tesco App also need to be introduced in the market for the easy access of the customers. This will also lead to increase in customer database and reaching out the global world. Task 3: Approaches towards evaluation of strategy and selection AC 3.1 Analyzing appropriateness of alternative strategies for market entry, substantive growth, limited growth for Tesco According to Dawson et al. (2006) Tesco is a global organization and is trading globally and successfully. With the entry to the new market, the prices of the products need to be lowered and the products that are traded need to be traditional based on that geographical areas This will automatically attract the customers to a great extent and hence the revenue and sales of the company will increase. In addition to this, Bruhn and Georgi (2006) also commented that for a sustainable and firm growth the prices need to penetrated and innovative so that the company captures the untouched market initially before the competitors and new entrants. The areas where is limited growth, the organization need to flourish more by both development of market and product. AC 3.2 Justification of the appropriateness of the adopted strategy Leitner (2014) had a view that the adopted strategy that is low price strategy is appropriate in this competitive market. This is because, it is the mentality of the customers to buy products that are of low price and are of good quality. The new entrants and old competitors are keeping their profit margin low as much as possible and are focusing on increasing the customer database. Lunt et al. (2014) commented on the fact that Tesco also need to operate by keeping low pricing strategy that will help the organization in reaching a better position than its competitors. So, the strategy of Tesco needs to focus on the traditional items while trading globally since this will make the customers happy and they will be inclined towards the company. Task 4: Implementation of chosen strategy AC 4.1 Assessing roles and responsibilities of personnel those are involved in implementation of strategy for Tesco According to Mattsson (2010) the top management is highly involved in formulating the strategies and implementing it for Tesco. The top management needs to be conscious and responsible enough to understand the current market scenario and the market trend along with future market scenario for the better implementation of the strategy. The top management considers the pros, cons along with the environment both external and internal along with the demand and supply of the products and raw materials before formulating the strategies. In addition to this, Patnaik (2014) also strategically commented that the middle management helps the top management with the updates of the organizational performance both internally and externally that also help in effective strategy implementation. According to the opinion of Noy (2010) the team members are also equally responsible for better performance within the organization that motivates the top management and managers in taking reliable and strong steps to enter the new market or old market with modification. In addition to this, Miles et al. (2014) had a view that the strategic partners play an important role while implementing the strategies for Tesco. They collect the data from the market and analyze it and depending on the analysis, strategies are formulated and later implemented. AC 4.2 Analyzing resources required for implementation of new strategies for Tesco Dawson et al. (2006) had a view that Tesco requires enough resources such as finance, time, raw materials, upgraded technology and effective human resources for successful implementation of the new strategy. The organization need to be financially stable and sound and also need to have sufficient working capital for the execution of the low pricing strategy and expanding the store to other geographical areas. In addition to this, Bruhn and Georgi (2006) also commented that time bound is also necessary since the organization need to operate within a certain time period. The raw materials also need to be easily available and at reasonable prices and also need to be of good quality. This will also help in implementation of the new strategy. Along with the usage of modern technology Eastham et al. (2001) had commented that discounts need to be given to those customers sing the Tesco apps. This will make the customers use the app to a high extent and the customer database will also increa se. AC 4.3 Discussion of suitable targets and timescales considered by Tesco SMART Method- Lunt et al. (2014) had strategically commented that Tesco use SMART method that help the organization in fulfilling its targets at given time. Specific in SMART method help Tesco in targeting a specific area that needs improvement. The targets need to be Measurable as per the method so that it indicates the progress of the strategy that is implemented. According to Piercy (2009) the strategy fulfillment needs to be Assignable that denotes the group or team r employees who will be doing it. The new strategy that needs to be implemented also should be Realistic on the basis of resource availability that should be practically implemented. 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